Types of PPC – Easy Guide for Beginners to Get Started

Published: 04 Sep 2025

Did you know many companies earn double their money from Pay-Per-Click ads? PPC is powerful, but there are different types of PPC. Each type works in its own way. Some bring visitors to your site, while others help you get more sales. If you feel confused about which one to use, learning these types will make everything simple.

Types of ppc names with images.

Different Types of ppc

There are many types of Pay-Per-Click Advertising. Each type helps businesses reach people in a unique way. Here is the list of types of ppc.

  1. Search Ads
  2. Display Ads
  3. Social Media Ads
  4. Shopping Ads (Product Listing Ads)
  5. Video Ads
  6. Remarketing / Retargeting Ads
  7. Local Service Ads
  8. App Install Ads
  9. Call-Only Ads
  10. Affiliate Marketing PPC Ad

Search Ads

Search ads show on search engines like Google or Bing. They appear when people type certain keywords. These ads usually come at the top or bottom of the search results. For example, if you search for “best shoes online,” you may see ads from shoe stores at the top of Google.

Advantages
  • It brings more visitors to your website
  • Help get more sales quickly
  • Increase brand awareness

Display Ads

Display ads are picture or banner ads that show on different websites. These ads use images, videos, or graphics instead of only text. They usually appear on blogs, news sites, or apps when people are browsing online. For example, while reading an online article, you might see an ad for a new mobile phone on the side of the page.

Benefits:
  • Catch attention with images and colors
  • Build strong brand awareness
  • Reach a wide audience across many websites
  • Support retargeting to bring back past visitors

Social Media Ads

Social media advertising appears on apps such as Facebook, TikTok, LinkedIn, and Instagram. The ads can be shown through words, photos, or videos. They show while people are scrolling, watching stories, or checking their feeds. For example, if you are on Instagram, you may see an ad for clothes between two posts from your friends.

Benefits
  • Reach people where they spend most of their time
  • Use detailed targeting like age, location, and interests
  • Build engagement through likes, comments, and shares
  • Drive both traffic and sales directly from social platforms

Shopping Ads

Shopping ads show products with pictures, prices, and store names. These ads appear on Google or Bing when people search for an item to buy. They make it easy for shoppers to compare products from different sellers in one place. For example, if you type “buy laptop online,” you may see ads with laptops, their prices, and store details at the top.

Benefits
  • Show product image, price, and details directly
  • Help customers compare before buying
  • Bring more sales for online stores

Video Ads

Video ads are short videos that play on platforms like YouTube, Facebook, or other websites. These ads can appear before, during, or after a video. They grab attention quickly because moving pictures and sound are more engaging than text or images. For example, while watching a cooking video on YouTube, you might see an ad for kitchen tools before your video starts.

Benefits
  • Catch attention with sound and motion
  • Tell a story in a short time
  • Build a strong brand connection with viewers
  • Works well on mobile and desktop devices

Remarketing / Retargeting Ads

Remarketing ads show to people who have already visited your website or app. These ads remind them of your products when they browse other sites or social media. It helps bring back visitors who did not buy the first time. For example, if you check a shoe store online but leave without buying, you may later see ads for the same shoes on Facebook or another website.

Benefits
  1. Remind customers about your products
  2. Increase chances of repeat visits and sales
  3. Keep your brand in the customer’s mind
  4. Improve return on ad spend (ROAS)

Local Service Ads

Local service ads focus on small businesses that serve local areas, like plumbers or electricians. They appear on top of Google results when users search for nearby services. They usually show the business name, phone number, reviews, and a “Google Guaranteed” badge. For example, if you search “plumber near me,” you may see ads of plumbers in your area right above the search results.

Benefits
  • Connect with people looking for local services
  • Build trust with the “Google Guaranteed” badge
  • Get direct calls or messages from customers
  • Show your business at the very top of search results

App Install Ads

App install ads are made to promote mobile apps. These ads appear on search engines, social media platforms, or within other apps. They encourage users to download and install the app directly from the ad. For example, while scrolling on Facebook, you might see an ad with a button that says “Install Now” for a new game or shopping app.

Benefits
  • Increase app downloads quickly
  • Reach people on both Android and iOS devices
  • Show a clear “install” button for easy action
  • Attract users who are interested in mobile apps

Call-Only Ads

Call-only ads focus on phone calls instead of website visits. These ads appear on mobile devices with a clickable phone number. When someone taps the ad, it directly calls the business. For example, if you search “pizza delivery near me” on your phone, you may see an ad with a call button that allows you to order pizza right away.

Benefits
  • Get direct phone calls from customers
  • Perfect for local services like doctors, restaurants, or repair shops
  • Save time by skipping the website visit
  • Increase chances of quick sales or bookings

Affiliate Marketing PPC Ads

Affiliate Marketing PPC ads are a special type of ad. In this type, businesses work with partners called affiliates. These affiliates promote the company’s products or services. They run paid ads on search engines or social media. When someone clicks the ad and makes a purchase, the affiliate earns a commission. For example, a blogger can promote a fitness product with PPC ads. If people buy the product, the blogger gets a share of the profit.

Benefits
  • Increase sales without hiring a big team
  • Low risk for businesses (they pay only when sales happen)
  • Affiliates earn extra money through commissions
  • Reach more customers easily

Conclusion

So, guys, let’s wrap things up with a quick closing note! We have discussed about types of PPC. My personal suggestion is to begin with search ads, as they are easy to set up and give clear results. Later, you can try display or video ads to grow more. Now it’s your turn—choose a PPC type and start testing it today!

FAQs about types of PPC

Here are some frequently asked questions on Types of PPC

Which type of PPC is best for beginners?

For beginners, search ads are the best option. They are simple, show on Google search results, and bring fast results. You can later try other types like display or video ads.

Are PPC ads expensive?

The cost of PPC ads depends on your budget and the competition. You can start with a small daily budget. PPC is flexible, so you can increase or decrease spending anytime.

Can PPC ads help small businesses?

Yes, PPC ads are great for small businesses. They can bring local customers through call-only ads or local service ads. This helps small businesses get sales without spending too much.

What is remarketing in PPC?

Remarketing means showing ads again to people who already visited your website. It helps remind them about your product or service. This often leads to more sales.

Can PPC ads improve brand awareness?

Yes, PPC ads like display ads, video ads, and social media ads can make more people notice your brand. Even if they don’t click right away, they may remember you. This builds trust and future sales.

Rukhsana Iqbal Avatar
Rukhsana Iqbal

Hi! I’m Rukhsana Iqbal, a passionate digital marketing enthusiast. I love sharing simple tips and strategies that help beginners understand SEO, blogging, and online marketing in an easy way. My goal is to make digital marketing less confusing and more fun so that anyone can grow their online presence step by step. Let’s learn and grow together!

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