Top Free SEO Tools to Improve Google Rankings Easily

Published: 11 Sep 2025

Are you worried about why your website is not ranking on Google? Do not worry, many beginners face the same problem. The good news is that Top Free SEO Tools can help. These tools make it simple to find keywords, track results, and fix website issues without spending money. In this guide, you will learn about these tools in a very easy way. Also, don’t miss our guide on Digital Marketing Tools and Software.

Top free seo tools names with icons.

Top 10 Free SEO Tools

SEO can be simple and effective with the right tools. Using the Top Free SEO Tools helps you improve your website’s ranking and attract more visitors without spending money.

Here’s a list of the top free SEO tools:

  1. Google Search Console
  2. Google Analytics
  3. Ubersuggest (Free Version)
  4. AnswerThePublic
  5. Ahrefs Free SEO Tools
  6. SEMRush Free Version
  7. Moz Link Explorer (Free)
  8. Screaming Frog SEO Spider (Free)
  9. Yoast SEO (Free Plugin)
  10. Keywordtool.io (Free Version)

Google Search Console

Google Search Console helps you check your website’s performance on Google. It shows how your site appears in search results and helps fix errors. Many beginners use it to improve SEO and increase traffic. For example, you can see which pages get the most clicks. It is free and very easy to use.

Features:

  • Shows search traffic and clicks
  • Detects website errors
  • Helps index new pages
  • Provides search analytics
  • Monitors mobile usability

Google Analytics

Google Analytics is a free tool that helps you understand your website visitors. It shows how people find your site, which pages they visit, and how long they stay on each page. You can use it to improve your content and increase traffic. For example, you can see which blog posts are most popular. It is simple to set up and very powerful for beginners.

Features:

  • Tracks website visitors in real-time
  • Shows traffic sources like search engines or social media
  • Measures user behaviour on each page
  • Provides audience demographics
  • Helps track conversion and goals

Ubersuggest (Free Version)

Ubersuggest (Free Version) is a free SEO tool that helps you identify the most relevant keywords for your website. It identifies which keywords are easy to rank for and provides ideas to enhance your content. You can track your site’s performance and get simple SEO tips. For example, bloggers use it to choose topics that bring more visitors. It is easy to use and perfect for beginners.

Features:

  • Generates keyword ideas from Google
  • Shows keyword search volume
  • Provides basic SEO analysis
  • Tracks top-ranking pages
  • Gives content suggestions

AnswerThePublic

AnswerThePublic is a free SEO tool that helps you find what people are asking online. It displays questions, searches, and topics related to any keyword. You can use it to create content that people want to read. For example, bloggers use it to find popular questions for their articles. It is very simple and helpful for beginners.

Features:

  • Shows the questions people ask on search engines
  • Generates topic ideas for content
  • Helps plan blog posts and articles
  • Displays keywords in easy charts
  • Helps understand audience interests

Ahrefs Free SEO Tools

Ahrefs Free SEO Tools are online tools that help you check your website’s backlinks and keywords. You can see who links to your site and which keywords bring traffic. It helps improve SEO and website performance. For example, beginners can check which websites mention their blog. The free tools are simple and useful for small websites.

Features:

  • Checks backlinks to your website
  • Shows top-performing keywords
  • Provides domain and URL analysis
  • Monitors competitor websites
  • Offers basic SEO insights

SEMRush Free Version

SEMRush Free Version is an SEO tool that helps you check your website and improve its ranking. The free version gives basic features, while the paid version offers advanced tools. You can use it to find keywords, analyze your site, and see how competitors perform. For example, small bloggers use it to select the most effective keywords for their articles. It is simple and very helpful for beginners.

Features (Free Version):

  • Provides basic keyword research
  • Shows the top-ranking pages of your website
  • Analyzes competitors’ websites
  • Gives simple site audit reports
  • Tracks basic SEO performance

Moz Link Explorer (Free) is a free SEO tool that helps you check backlinks for your website. It shows which sites link to you and how strong your website is online. You can use it to improve your SEO and compete with others. For example, bloggers use it to find good websites that link to similar topics. It is simple and very useful for beginners.

Features (Free Version):

  • Checks backlinks pointing to your website
  • Shows the domain authority score
  • Tracks link growth over time
  • It analyzes competitor backlinks
  • Provides spam score for links

Screaming Frog SEO Spider (Free)

Screaming Frog SEO Spider (Free) is a free SEO tool that helps you check your website for errors. It scans your website and finds broken links, missing titles, and other problems. You can use it to make your website better and faster. For example, small website owners use it to find errors quickly. It is easy to use and very helpful for beginners.

Features (Free Version):

  • Scans up to 500 pages for free
  • Finds broken links and errors
  • Checks missing titles and meta descriptions
  • Analyzes internal links
  • Helps improve website performance

Yoast SEO (Free Plugin)

Yoast SEO (Free Plugin) is a free WordPress plugin that helps you improve your website’s SEO. It checks your content and gives tips to make it better for search engines. You can use it to write good titles, meta descriptions, and keywords. For example, bloggers use it to make sure their posts rank higher on Google. It is simple and very helpful for beginners.

Features (Free Version):

  • Analyzes content readability
  • Checks focus keywords
  • Suggests meta title and description improvements
  • Provides SEO scoring for posts
  • Helps optimise internal links

Keywordtool.io (Free Version)

Keywordtool.io (Free Version) is a free SEO tool that helps you find the best keywords for your website. It shows keywords from Google, YouTube, and other platforms. You can use it to get ideas for blog posts, videos, and content. For example, beginners use it to find popular search terms that people type online. It is simple and very useful for improving website traffic.

Features (Free Version):

  • Generates keyword ideas from Google and YouTube
  • Shows search volume for keywords
  • Helps plan blog posts and video topics
  • Provides long-tail keyword suggestions
  • Easy to use for beginners

Conclusion

So, guys, it’s time to wrap up! We have discussed the Top Free SEO Tools, and in my opinion, beginners should start with Google Search Console and Ubersuggest. These tools are simple, free, and give excellent results. Start using them today and watch your website grow!

FAQs about the top free seo tools

Here you can find answers to popular questions about the top free seo tools

What are SEO tools?

SEO tools are software that help you improve your website’s ranking on search engines. They show you which keywords to use and what content works best. Beginners can use them to track and fix website issues.

Are free SEO tools enough for beginners?

Yes, free SEO tools are great for beginners. They cover basic features like keyword research, traffic tracking, and site analysis. You can start learning SEO without paying anything.

Can I use multiple free SEO tools together?

Yes, using more than one tool gives better results. Each tool has unique features. For example, you can track traffic with Google Analytics and find keywords with Ubersuggest.

What is the difference between free and paid SEO tools?

Free SEO tools have basic features suitable for beginners. Paid versions offer advanced options like detailed analytics and competitor tracking. Beginners can start with free tools and upgrade later if needed.

How often should I use SEO tools?

You should check your website at least once a week. Regular tracking helps you fix errors and improve content. Consistent use shows better results over time.

Are these tools safe to use?

Yes, all the tools mentioned are safe. They are widely used by beginners and professionals alike. Always use official websites to avoid fake versions

Can free SEO tools replace paid SEO tools?

For beginners, yes, free tools are enough to start. They cover the basic features needed to improve your website. Paid tools are only needed for advanced tracking and professional SEO work.

Rukhsana Iqbal Avatar
Rukhsana Iqbal

Hi! I’m Rukhsana Iqbal, a passionate digital marketing enthusiast. I love sharing simple tips and strategies that help beginners understand SEO, blogging, and online marketing in an easy way. My goal is to make digital marketing less confusing and more fun so that anyone can grow their online presence step by step. Let’s learn and grow together!

Please Write Your Comments
Comments (0)
Leave your comment.
Write a comment
INSTRUCTIONS:
  • Be Respectful
  • Stay Relevant
  • Stay Positive
  • True Feedback
  • Encourage Discussion
  • Avoid Spamming
  • No Fake News
  • Don't Copy-Paste
  • No Personal Attacks
`