Holiday marketing ideas
Published: 28 Sep 2025
Are you confused about which holiday marketing ideas really work and which ones are just a waste of time? Many businesses struggle to plan campaigns that stand out during the busy holiday season. The good news is that with the right ideas, you can turn this festive period into your biggest sales opportunity. Holiday marketing is a crucial component of digital campaigns. If you are new, check out our beginner guides in the Basics of Digital Marketing.
30 Holiday marketing ideas
Holidays are the best time to connect with customers and boost sales. With the right holiday marketing ideas, your business can stand out and create a lasting impression.
Here are 30 holiday marketing ideas:
- Holiday social media posts
- Special holiday discounts
- Festive email campaigns
- Holiday website design
- Limited edition products
- Gift wrapping & packaging
- Contests and giveaways
- Influencer promotions
- Storytelling ads
- Holiday gift bundles
- Charity campaigns
- Countdown offers
- Festive store decorations
- Free shipping offers
- Special Holiday Events
- Customer Thank You Notes
- Festive hashtags
- Loyalty rewards
- Holiday paid ads
- Collaboration deals
- Virtual Holiday Events
- Holiday-Themed Games or Quizzes
- Limited-Time Membership Deals
- Free Holiday Guides or Ebooks
- Customer Spotlight Stories
- Interactive Advent Calendar Online
- Surprise Bonus Gifts
- Holiday Recipe or DIY Sharing (if brand fit)
- New Year Resolution Campaigns
- Eco-Friendly Holiday Campaigns
1. Holiday Social Media Posts
Social media is a fun way to share holiday cheer. You can post pictures, reels, or short videos about your products. Bright colors and happy words make your posts more attractive. Holiday posts help you connect with more people.
Always use simple holiday hashtags like #HolidaySale or #MerryDeals to reach more customers.
2. Special Holiday Discounts
People love to buy things at a lower price. You can give discounts during the holiday season. These special offers make customers excited. They feel happy when they save money. Discounts also help you sell more products in less time.
Add a clear “Limited Time Offer” tag to your discount so people buy quickly.
3. Festive Email Campaigns
Emails are a great way to send holiday wishes. You can share special offers or discounts with your customers. Use bright holiday designs in your emails. Keep your message short and friendly. It makes people happy and more likely to buy. Holiday emails are a key part of reaching your customers. To learn more, read our detailed Email Marketing guide
Add a clear button like “Shop Now” or “Grab the Deal” in every holiday email.
4. Holiday Website Design
Your website is the first place people see your business. Change its look during holidays. Add festive colors, lights, and banners. A holiday design makes visitors feel happy and excited to shop.
Put a clear holiday banner on your homepage to show deals right away.
5. Limited Edition Products
People get excited when they see something special for a short time. You can make products only for the holiday season. These limited items feel unique and prompt customers to make a purchase quickly.
Add words like “Only for Holidays” or “Limited Stock” to create urgency.
6. Gift Wrapping & Packaging
Beautiful wrapping makes a gift more special. You can use holiday colors, ribbons, and boxes. Nice packaging makes customers happy and adds a festive touch to your products.
Offer free gift wrapping to make shopping easier for your customers.
7. Contests and Giveaways
Contests make shopping more fun. You can ask customers to join and win small prizes. Giveaways spread joy and bring more people to your business.
Keep the rules very simple so more people can participate
8. Influencer Promotions
Influencers have many followers who trust them. You can work with them to share your holiday offers. Their posts help more people become aware of your brand. Influencer promotions work best when you pick the right influencer. Read our detailed article on Types of Influencer Marketing for more ideas
Select influencers who align with your business and resonate well with their target audience.
9. Storytelling Ads
Stories touch people’s hearts more than simple ads. During holidays, you can share short stories that show family, love, and joy. These ads create an emotional bond with your customers. When people connect with your story, they remember you and trust your products.
Use real photos or short videos that capture emotions and convey the holiday spirit.
10. Holiday Gift Bundles
Gift bundles make shopping simple and fun. You can put two or more products together and sell them at a special holiday price. People love bundles because they save money and get more value. These packs also make great gifts for friends and family. Bundles help you sell more items in less time.
Create bundles with your best-selling products to attract more buyers.
11. Charity Campaigns
Holidays are a time of giving and kindness. You can donate a small part of your sales to a good cause. Customers feel happy when they know their shopping is helping others. It builds trust and love for your brand. It also spreads positive holiday spirit in the community.
Share your charity work on social media to inspire more people to join.
12. Countdown Offers
A countdown makes shopping exciting. It shows how much time is left for a deal. People feel they must buy fast before the time ends. It creates urgency and helps you sell more. Customers also enjoy the thrill of racing against the clock.
Add a clear countdown timer on your website or app to grab attention.
13. Festive Store Decorations
A decorated store looks warm and happy. Use lights, colors, and holiday items to make it special. Decorations bring a festive mood for shoppers. People enjoy visiting and feel excited to buy. A bright store also makes your brand more memorable.
Change your shop window with a holiday theme to attract more visitors.
14. Free Shipping Offers
People love free shipping. It makes them feel happy and saves money. Many customers buy more when delivery is free. Free shipping can also bring new buyers. It is a simple way to increase holiday sales.
Set a minimum order amount for free shipping. It helps you earn more profit.
15. Special Holiday Events
Holiday events make shopping more fun. You can host a small party in your store. People enjoy music, games, and treats. These events bring more visitors. They also help customers feel connected with your brand.
Share event photos and videos on social media. It will attract even more people.
16. Customer Thank You Notes
Saying ‘thank you’ makes customers feel appreciated. A small note can show your care and concern. You can write a card or send a short message. It builds trust and makes them remember you.
Add a holiday wish with their name. It feels more personal and warm.
17. Festive Hashtags
Festive hashtags help more people see your posts. Use holiday words with your brand name. Share them on Instagram, Facebook, or Twitter. People will join and use the same tags. It makes your holiday campaign more fun.
Keep your hashtags short and easy to remember.
18. Loyalty Rewards
Holidays are the best time to thank loyal customers. You can give them points, gifts, or special discounts. These rewards make them feel special. They will keep buying from you again and again.
Send rewards early to make customers excited for holiday shopping.
19. Holiday Paid Ads
Holiday ads can bring more people to your store. You can run ads on Facebook, Instagram, or Google. Show your discounts and holiday offers. Paid ads reach many new customers fast.
Use eye-catching images and short text in your ads.
20. Collaboration Deals
Collaborate with other brands during the holiday season. You can share products or make bundles together. It helps you reach more people. Both brands get new customers and more sales.
Choose a brand that matches your style and values.
21. Virtual Holiday Events
Host an online holiday event for your customers. It can be a live show, a workshop, or a fun game. People can join from home. It makes them feel connected to your brand.
Give a small prize or discount to people who join.
22. Holiday-Themed Games or Quizzes
Make a fun game or quiz for the holidays. Ask simple holiday questions or puzzles. People love to play and share with friends. It brings joy and spreads your brand to more people.
Give a small gift or coupon to winners.
23. Limited-Time Membership Deals
Offer special memberships only for the holiday season. Give extra benefits like discounts or free gifts. People will join fast because the offer is limited. It also builds long-term loyalty.
Clearly communicate a deadline to prompt people to act quickly.
24. Free Holiday Guides or Ebooks
Share a free holiday guide or ebook with your customers. It can include tips, gift ideas, or recipes. People love free and helpful content. It builds trust and keeps them close to your brand.
Add your products inside the guide to boost sales.
25. Customer Spotlight Stories
Share stories of your happy customers. Show their photos or reviews with your product. This makes other people trust your brand. It also makes customers feel proud and special.
Post these stories on social media with a holiday theme.
26. Interactive Advent Calendar Online
Create a digital advent calendar for the holidays. Let people open one gift or tip each day. It keeps them excited to come back. Your brand stays fresh in their minds every day.
Add small prizes, coupons, or fun messages behind each date.
27. Holiday Surprise Bonus Gifts
Give a small surprise gift with every order. It can be a keychain, card, or sample product. Customers feel happy when they get more than they expected. It makes them shop again.
Wrap the gift in festive colors to make it more fun.
28. Holiday Recipe or DIY Sharing
Share simple holiday recipes or DIY ideas. Post them on your website or share them on social media. People enjoy trying new things at home. It also connects your brand to their holiday fun.
Add your products to the recipe or DIY for more reach.
29. New Year Resolution Campaigns
Start a campaign to achieve your New Year’s goals. Ask people to share their resolutions. Show how your product can help them. It keeps your brand active even after the holidays.
Give a small discount to customers who join the campaign.
30. Eco-Friendly Holiday Campaigns
Promote eco-friendly products during holidays. Use recycled bags, green packaging, or digital cards. People like brands that care for the planet. It builds trust and respect for your business.
Share your eco-friendly steps on social media to inspire others.
Conclusion
So guys, it’s time to finish up! In this guide, we have covered holiday marketing ideas in detail. My recommendation is to start with simple steps, such as social media posts or festive discounts, and then try larger ideas as you grow. Now it’s your turn—pick one idea today and make your holiday marketing shine!
FAQs about holiday marketing ideas
Here are some common questions people ask about holiday marketing ideas
Holiday marketing means promoting your business during holidays. Brands use special offers, ads, and events to attract customers. It helps increase sales and build customer trust.
Holiday marketing ideas make your brand stand out. Many people shop more during the holidays. Good ideas can bring more sales and happy customers.
It depends on your business and customers. Discounts, contests, and gift bundles are popular. Try different ideas and see which one brings the best results.
Yes, you can! Many ideas work online, like email campaigns, paid ads, or social media hashtags. But if you have a shop, offline ideas like decorations also help.
Don’t copy others blindly. Don’t make your offers too confusing. Keep your message clear, honest, and simple.
Check how many people joined your campaign or bought your product. Look at sales, clicks, or customer feedback. These numbers show if your ideas worked.
- Be Respectful
- Stay Relevant
- Stay Positive
- True Feedback
- Encourage Discussion
- Avoid Spamming
- No Fake News
- Don't Copy-Paste
- No Personal Attacks
- Be Respectful
- Stay Relevant
- Stay Positive
- True Feedback
- Encourage Discussion
- Avoid Spamming
- No Fake News
- Don't Copy-Paste
- No Personal Attacks
